JoJo’s Clothing Line: Fletch | Engaged


– Hello everyone, I’m all alone this time. Jordan is gone for work, so I thought it would be a good opportunity to talk about Fletch. I’ve been getting a ton
of questions about it. So we’re gonna get into it today. (crowd cheering) (upbeat pop music) So I think one of the biggest questions I get asked is when my
interest in fashion began. ‘Cause I didn’t go to school for fashion. When I went to college, I had a one-track mindset and thought I
wanted to be a doctor. And I was pre-med, I was a biology major. I went to Baylor and I
did four years of pre-med. I love the idea of being a doctor. I like the idea of taking care of people, and helping others,
but I think that I just got so burnt out and I
was losing that passion. I knew that if I was gonna
go to medical school, you have to be so committed to that idea. And I just knew that
there were these doubts. But it wasn’t until my junior year that I kinda played around with the idea of starting a store, going to market, buying pieces and then just having my own little boutique somewhere in Dallas after I graduated if I didn’t
go to medical school. My parents had no clue
about that at the time. I had a ton of doubts about
how it was even possible. What was I thinking
trying to just start this, when I had no past experience in it? I think with anybody, most people, they want to accomplish something. They have these dreams. And I think the one thing that stops them is just the fear of failure. My parents, and my brothers,
and my sister, they were so established in
their careers already. And they were doctors, and business men, and entrepreneurs and I think a part of me was maybe scared that I was going to take on this thing and
maybe not succeed in it. And so that part was scary for me. (cheerful guitar music) A really cool thing I think happened for me after I went on the Bachelor. I felt like I was so
insecure for some reason before I was ever on the show. I had gone, I have a
horrible breakup, and that relationship kind of
changed who I was a bit. And going through the whole experience of this show gave me a lot of confidence to take on anything that I wanted to do by myself independently. Part of why I decided to do this was just having that confidence again. Not only just in myself, but about what I wanted in life. That was a thing that I really had to think about when I
became the Bachelorette. I had to know what I
wanted in a relationship, what I wanted in a man,
and I found that in Jordan. And it was such a cool experience to see. Not only did I really know what I wanted in a partner, but I really knew who I wanted to be as a person. That I think was a huge stepping stone to giving me that sort of confidence to take on a project that I wasn’t a expert in, per se. So I have a lot to owe to that. I knew after I was on the Bachelor and the Bachelorette that I had this amazing platform, right? And I’m not gonna tip-toe around the fact that that show gave me this awesome platform to share things that I love with people. And I am so blessed and so thankful. And to be honest I think luck
has a lot to do with that. For two years after I
finished the Bachelor, I knew that I wanted
to do a clothing line. I didn’t wanna just start a boutique, I wanted to actually
design my own clothes. I personally was obsessed with every single piece that wasn’t gonna be $500 for a dress. Because I felt like I ran
into that problem a lot. Just getting to talk to you guys, I think if you are somebody that maybe is in a position, or situation where you’ve gone through moments of failure, or moments of sadness, and you don’t think that it’s going to get better or that that is the end, you’re totally wrong, and it’s such a hopeful feeling because I can tell you, I have been there, I have failed at many things. I have had my heart
broken, and I have now, hi Jackson, I am now in the best place in my life and I’m tackling dreams that I always have wanted to do but was kind of scared to do it. (cheerful upbeat music) Oh my gosh, y’all wanna talk about a stressful situation? Try naming your very first clothing line. I probably went through
like 5 billion names, and they were all so stupid when I go back and look at the list. It’s like, probably had
the list in my office. I felt like I was going for the two name sort of store, ’cause I felt like that was really cool. Branch and Bristle, or Silk and Sky. Just like weird stuff that didn’t even make sense or have anything
to do with fashion. There was one name that wasn’t bad, it was, think it was Joey? But it wasn’t spelt Joey. But now what I say Joey
that sounds so weird. It was like Jooo, J-O-I, glad
we didn’t go down that route. Then the fact that it
ended up being Fletch, which is just half of my last name seems so simple and genius now, but it took me a very
long time to get there. Is it a good name? I feel like it’s catchy, you know? (cheerful guitar music) Fletch for me is something that I have put my whole heart into. And I am the type of girl that of course I love getting dolled up, I love lookin’ glammed, but I also like to chill and kick back and relax and be lazy. I wanted to have a line
that had everything from what you’ll wear in the morning throwin’ on sweats or
something comfy and t-shirts to goin’ out date night
with your girl friends and feeling sexy and confident. Like for example, this is a Fletch top. It’s velvet, I love the color. Something I wanted to do was create a piece that was gonna be a statement piece that I could wear to work, or you can take it out at night and throw it on with a leather skirt. And it’s super comfortable,
and the quality far supersedes how much it costs. I wanted it to be quality
without breaking the bank. So, I don’t know, do you guys like it? It’s very comfortable (laughs). So right now we have collections that release seasonally. We just did our Fall Winter one, which has been such a cool experience. Because when I first started Fletch, I did the Spring Summer line, and that was me just jumping into the water headfirst telling myself “I’m gonna figure this out along the way”. And just seeing the whole transition from Summer and Spring collection to Fall and Winter, I have learned so much that will make this brand better. As far as sizing, and fit, and feel, and what you guys are liking, and what sold really great in Spring and Summer but what kind of fell flat. And just taking that knowledge and hopefully continuing to just make this line better and better. The things that I’m learning about you guys is that you love bodysuits! That makes me very happy, when we first launched our Spring and Summer collection our bodysuits sold out in like a day and I
love you guys for that. So as I’ve continued on
with this collection, I’m noting that you guys love bodysuits. You guys love comfy stuff, and I like the comfy stuff too. Sweatshirts and cozy t-shirts and stuff like that are really something that we’re gonna continue to do. A lot of questions that
I get about Fletch is “why is this piece so expensive when I can get it at this store for way less?” And because we’re a small, new brand, we’re little, we’re a
small team of people just trying to get this brand to grow. It’s really hard for us to compete with these huge, massive companies that have thousands and thousands of stores all across the country. Because they are ordered to buy their fabrics or materials at such large quantities that it drops their price of production so far down that they’re able
to sell it at that price. So my dream for this line would be to get to that point. To be able to grow this, and have you guys support this to be able
to lower those prices. But I promise you, for the quality that you are getting and the fit you’re getting exactly
what you’re paying for. And I hope that that reflects when you guys receive your stuff, I really do. So let me know if there’s any problems. We’ll take care of it. You can buy Fletch online at our website at shotfletch.com, we’re really trying to get out into a ton of boutiques. I would love for it to be in every state. I would love for it to be where people can go in and try it on. And maybe someday we can
have a storefront of our own. Just a lot of goals that
I’m trying to get at. I think for anybody that wants to start a clothing line, stop letting fear stop you from doing it,
that’s the first thing. You can do it, feel empowered! Know that you’re gonna figure it out. If you don’t know what you’re doing study it, learn it, become an expert in it on your own. This is not something that I
just kinda dillydally with. I breathe it, I come home, I feel the fabric, I look at ’em hundreds and hundreds of times. We are sourcing products, and fabrics, and hardware, everywhere that we can to try and get pieces that look super high-end and high fashion,
but that are affordable. I think the coolest thing about being able to do this with you guys, and especially when I talk about Fletch, is hearing your feedback. I’m okay with the constructive criticism. I’m okay with things that
maybe aren’t perfect. I’m going to take that and I’m going to try and make it perfect for you guys. So if you have a piece of Fletch clothing, and you’re obsessed
with it and you love it, I wanna hear that too. ‘Cause that makes me feel so good that I’m doing something
right for you guys. But if there’s anything that maybe you want to tell me that you wanna see more of, that you would like to have changed, how the fit is, I wanna hear it! Please comment, DM me, be in touch with me because these are things that I think every successful entrepreneur needs to be able to take in, because that is how you make a perfect brand. Thank you guys so much for watching! Please make sure you subscribe, and I will see y’all next time, mmwah! (cheerful jazz music)

86 thoughts on “JoJo’s Clothing Line: Fletch | Engaged

  1. Is it made in the US? That's one thing I care about when buying clothes. I'll pay a little more to know it's not made in a sweatshop someplace!

  2. Jojo is so beautiful because cause she has an Iranian Blood.. I had been to Iran for a month and women in there are so pretty.
    I was stunned how they took care of themselves

  3. That's what I did out of college. Except with dog bandanas… My brand, Pippa's Pup Up Shop retails in Raw by Canines First in Inwood Village in Dallas TX. I would love to make Jackson a custom Jackie Moon bandana!

  4. Are you planning on making petite sizes? I'm willing to pay more for the quality and to support your small business – but not if I have to pay the tailor for alterations. Love your pieces. And, you are a GEM! 💎

  5. I’m excited to see see your clothes line! I am always having a hard time finding clothes that fit my bubble butt and chest. I think many styles look so much better on women that are slimmer
    in those areas, but I’m hoping there will be some clothes that will fit me nicely and still have a flowy form fit look and still be comfy. Also, I wanted to tell you you are my favorite out of all the girls on Bachelor. I have watched every season and every episode. Your just so cool, funny, caring,sweet and your fam is awesome too. I am happy for you and jordon. You two re a great pair.

  6. Do you ship to London? I absolutely LOVE your style!!! JoJo also, your hair colour has always been amazing, how can I describe it to my hairdresser?

  7. My birthday is Friday & my fiance is giving me a shopping spree as my gift. I'm so excited to check out your newest collection and find some pieces to buy! Happy New Year, JoJo! Thanks for being a badass inspiration! I wish you so much success & happiness in 2019!

  8. You are such a babe, beautiful inside and out I felt so inspired just watching this, congratulations on your clothing line I absolutely love your style and will definitely be checking it out, I hope that you are very successful in it you deserve the best XO💕

  9. So interesting. I have been dreaming this for years. I make outfits and other items but marketing is my roadblock.

  10. Nope….don’t want to see you in a white lab coat covering up all that goodness, although you clearly have brain and beauty but glad it worked out this way❤️

  11. Does Fletch only ship in the US or do you offer international shipping?
    Love from Germany😊

  12. I JOJO, I love love love your fashion sense. When you came out with Fletch it was like a sigh of relief for me because you’re my fashion icon and now I could finally get pieces that you created. My main thing about fletch is although I do love it, sometimes it’s really hard to see myself within the models. Hopefully for your other lines you can look for more diverse models ranging from race to body type. Again I love you and am so excited for this, but sometimes it’s hard for me to purchase something when I feel like the model represents what it may look like on me. All the love Jojo 💕

  13. GET IT GIRL!!!! You’re amazing JoJo, I love being able to look up to you. Smart, dedicated, beautiful, passionate and hard working! And not to mention just a genuine, sweet person. I so hope I get to meet you someday. Heading to your site right now to buy something for date night for my mans birthday 😍

  14. I bought the give em hell tee but they are hanging shirt. I wish you have regular length tee. I’m just old to be showing my tummy! LOL

  15. What made you go into pre-med? Is your dad a doctor? Your brothers? I had no idea. .brains and beauty!!!! You and Jordan are so adorable…

  16. Happy New Year to you, Jordan and your families, JoJo!
    Great choice of name. I’ll be checking your website out for sure. Always love seeing what you’re wearing. 2 questions..
    1) Do you ship outside of the US (I’m in South Africa)?
    2) What is your size range?
    Congratulations on following your passion. It shows when you speak about it 😃

    Edit: I’m so happy to see my name on your Fletch range in the Filomena Sweatshirt! Lol 😂 Makes me so happy 😁 💕

  17. Really interesting video and I agree 100% that it’s usually our fear that stops us. Keep up the great work JoJo 🙌

  18. I love you. You also need to consider the plus size women everywhere up to size 6x. Please take that into consideration!

  19. I cannot help but think of Mean Girls but with your clothing brand "That's so fletch!"

  20. JoJo! You are so genuine in this and you can tell how much you love what you do. I remember when you said when you first started your line how you designed the patterns and I think that is so cool! Keep doing what you're doing!

  21. Where is your stuff made? Only shop things made in Canada/USA so I hope your stuff is made here because its so cute!

  22. i would love to purchase but i would need petite sizes!! im just a small woman and always have been lol

  23. I'm also really into clothing made from as many exo- friendly products as possible

  24. I loved how you didn’t sugar coat why you pieces cost more than other brands because that is facts

  25. woah woah woah wait affordable??? idk about you but a 74 dollar crew neck plain sweatshirt ain’t so adorable

  26. Where can I get the red polka dot bodysuit you wore in the last video? I need it😍

  27. Love the red velvet bodysuit I wore for New Years Eve and work the next day! Hahah so comfy and versatile!

  28. i love the clothes on your site, they're beautiful but yes they're way too expensive for my budget 🙁

  29. Hi JoJo! Fletch is adorable! I noticed on your website that your sizing goes up to XXL. I'd love to see more variety in the body types of your models to better represent your inclusive sizing. While your current models are absolutely STUNNING, I think it would be great to also see some variety in body types for girls like me that aren't necessarily sizes XS-S. That way I and other girls my size can better judge what items would be comfortable on our bodies and how items would look on.

  30. I’m still wondering where I could buy that red polka dot shirt you wore a few episodes again! And if you could maybe include more midi or long sleeve dresses 🙂

  31. Way tooooo expensive!! I love everything about you Jojo, your style, you hair, your clothing line… I’m a huge fan! But I can’t afford anything from Fletch 😭

  32. I love how you not only promote your new line, but also empower women to overcome the fear of failure and become successful as well. That's why I love you so much. The most successful entrepreneurs are those who improve lives of others, either with their product or advice. If you ever write a book, I'll buy it immediately. xoxo

  33. A thought I had about marketing is that if the current prices are more along the lines of what late 20-something’s, and 30-something’s and up are willing and able to invest in, some more, but not all, of the clothing pieces could be either a bit more “classic” (always something I consider before investing), or something that young women well beyond college-age would be more likely to wear. Millennials are a pretty wide age range and of course there are exceptions to the following but for me personally (I’m 32), even though I love fashion and trendy pieces I’m not as likely to wear something that says “tacos” or a skirt that is super super short, even though I’m mistaken for a 22-year-old daily. 🙂

  34. Hey Jojo! First and foremost I love your clothes. The styles are amazing and totally fall in line with a high quality brand. I am currently in school learning about "fast fashion" and the effects it has on society, specifically 3rd world societies. You mentioned that you are trying to produce clothing at a lower cost which normally means taking production over seas. If your are using international manufactures I'm curious about the role you play in making sure that employees are treated properly and if you ran into any issues when searching for a manufacture and having to come in contact with such real issues. If your clothes aren't produced over seas and instead manufactured in the states, did "fast fashion" play a role in making hat choice? Please notes that I am not looking to debate or dive too deep into the issues of our world, but am just curious about someones thoughts who is actually in the fashion world.

  35. That’s so fletch 🙋🏻‍♀️hehe get it ?! Love the name. I love your line it’s so chic and classy and practical. We definitely need a haul of your favourite pieces from your line.

  36. Kinda like when the girl in mean girl said "thats so fetch!" now you can say "thats so fletch!"

  37. Love all your outfits you wear whether it’s off your line or other designer

  38. Wow! Congrats on your line 🙂 Your pricing isn't bad at ALL. I think it's competitive and aligned to the customer you want to attract. $150 for a full-leg jumpsuit is totally aligned to the market currently. And your website is beautiful. Great job!

    I agree with another comment below—could you do a video of a walking model in your clothing? I want to see how they wear on a person.

  39. I wish you sold plus sizes. All your stuff is so cute but I can’t buy any of it.

  40. You should look up serendipity in Bristol, VA. It's a small boutique. Their Instagram handle is @wearserendipity

  41. Jojo, this is my most fav video you have ever done. You were so real and open. There is almost nothing I admire more than a leader or entrepreneur, who can admit that maybe this wasn't the best but we heard toy and we're changing it etc. You totally did that in this video and it really felt like I was just your girlfriend you were chatting with. Not salesly at all but obviously your passion came through. I already really liked you but this video you won me over and now I want to buy your clothes just because of how awesome you are! Lol

  42. JoJo, I really love you and your style but could you PLEASE PLEASE PLEASE offer at least some items 'made in America'? If they were eco- friendly and cruelty free that would even be more of a plus, for me.
    I would be willing to purchase those. I really prefer to purchase that type of clothing and understand I will need to pay more to have that, but it's worth it.

    I get you maybe don't think your entire line could be made in America, but I'm sure you'd have a base of buyers who'd pay a bit more for that.
    Best wishes, peace & love ❤

  43. Joji, girl…. These pieces are not affordable as they are now. $50-$90 dollars for a shirt? I understand quality costs and whatnot, I know that’s your goal for the line… but yeah, I wouldn’t say it’s an affordable line.

  44. How did u get through 4 years of Baylor without someone wanting to go out with you?

  45. Love your story jojo, so inspiring! The bodysuits are so cute but I never can own a bodysuit because my torso is too long (think wedgie). Do you have any ideas for that ? 🙂

  46. I don't typically see bouquets and garders tossed at weddings! I'm planning my wedding in May 2020 at Red Maple Vineyard in NY 🙂 Sounds like you guys envision lush, mountainous terrain. This video was hilarious, I enjoyed watching you guys answer at the same time and realize you're on the same page.

  47. Unfortunately it is way above a price point I can afford. Also plus sized clothes above 2x would be A.W.E.S.O.M.E!!!

  48. Can you please OOTD in you videos beginning or end and tell us if you ensemble is Fletch or where you got it ?

  49. Wow! I noticed how nice and lovely you are with your clothing style. Very interesting ! I just registered.😊

  50. congrats on your clothing line. would you ever think of adding a earrings collection?

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