How to Do Product Testing for Your Fashion Brand

Hey. Hey.
Hey. It’s Dessy from Fashion
Insiders, the place to be for fashion entrepreneurs
looking to launch, grow, or scale their fashion brands. Now today, I’m going to talk
to you about product testing for your brand, which is super
important for the quality and reputation of your brand. But before I continue,
you know what to do. If you haven’t signed
up on the button below, subscribe to our channel. And click on the little
bell to be the first one to know when we release
a new video, which is every Thursday, every week. Now, when you launch a
brand, the reputation that you would be building over
time of your brand, of yourself as the founder and
of your product, is paramount to the success
and longevity of your brand. And quality is super important. In today’s fashion industry
that is so oversaturated with new brands launching
absolutely every single day, your quality– and design, but the
quality of your products especially– is what will
underpin your success. It is what would
make people loyal and continue buying
from you repeatedly. So if you are small and
don’t have the budget to contract big testing
houses and work with them and ensure that they make in
advance tests to your products, what can you do? Can you do anything yourself? Absolutely. So let me tell you a
few things that you should be doing as
a brand to ensure the quality of your products. First of all, when you’re
buying raw materials, whether that’s fabric,
or leather goods perhaps, any material
that you’re working, you should be speaking to your
manufacturer or your supplier and finding out what kind of
tests they already do in-house. Very often fabric mills
and leather tanneries will do internal tests
on their products. So for fabrics,
for instance, they might be doing a stretch test. They might be doing a
strength test, as well as lots of other tests. And for leather,
tanneries will usually do light fastness test,
wet and dry rub, a strength test, potentially, et cetera. So you really need to
speak to your supply and find out what is it
that they already do. And they can supply
you with information. Second thing that you can do
that is even more important is once you have
created your product, you should be wear testing
them and testing them yourself. And you can easily
do that yourself. Now here’s some ideas. If you are making
garments, it would be great if you can allow a couple weeks,
maybe even a month, and wear that product. Wear it as if your
customer would. Take it and wear it outside. Go to work with it. Or go out in the
evening with it. Wash it. Dry clean it. Do anything that
a normal customer will do with your product
and see how that behaves. Also, another thing that you can
do is you can take your product and try to pull the seams
apart and see if the thread is withholding that pressure. It’s called a strength test. And just see at what
point, potentially, would the thread be giving out. And if that happens very easily,
you know you have a problem and you should be speaking
to your manufacturer. If you are making
accessories made out of leather or faux leather,
things like bags for example, it’s really important
to stuff them up. Put as many things
that you would, even more than you would
normally carry in a bag. Because you don’t know. Some customers might
have a lot more stuff to put in a bag than you. And carry it around and see
how does the bag shape change. Does the bag lose
its shape, its form. Are the seams starting
to give out, et cetera? Another test that you
can do with products is for functionality. Let’s say that you are,
for instance, making purses and you’re going to put coins
or notes and credit cards. Take your own money
and stuff the purse. And then try to put
all your credit cards, put bank notes of different,
even, currencies, coins. Shake it up. Carry it around. And see, does it open up? Are the coins falling out? Are the notes crunched? These are really
important little details that annoy customers. And perhaps, if they
bought something from you and your product exhibits
this type of problems, they might return
it or not come back as a repeat customer
in the future. So it’s really
important that you think of all the different
eventualities that can happen with your product. Another thing that
you can do is if you are doing jewelry, for
example, working with silver, it is really
important to find out in what circumstances is
the silver tarnishing. If you were to make a ring. And It’s put away
in the bathroom, on a little plate
like so many of us potentially leave our
jewelry laying around, or if you put it
into a little pouch and store it because you’re
not wearing it every day, at what point will
it start tarnishing? That’s important information to
relay also to your customers. And perhaps advise
them that this product will tarnish over
time and how to handle it, what to do about it. If you were working
with leather, as I mentioned earlier,
there are certain tests that you can perform
at home very easily, and test the quality
of the leather. For example, there is a
test called wet and dry rub. And you can basically take
a little piece of leather before you go into production
or on your product– but ideally you
should be doing it before so that you’re not using
the wrong type of leather. But you can take a
piece of Sellotape, stick it on top of the
leather, then remove it and see whether the top coating
of the leather comes off. If that happens, then
you have a problem and you should be
speaking to your supplier. You can also expose it
to a few drops of water and see, when you wipe
it up, what happens. Does the leather or the
material easily recover and look like nothing happened to it? Or does it leave stains? Very often it does. And again, that’s a
cause for concern. And you should be
talking to your supplier. Now the best way to approach
all of this user wear testing is, to begin with, list
on a piece of paper what are all the possible things
that can happen to your product that would make a
customer return them, or that would make
a customer complain, or that you have heard
other people complain about this similar
type of product, or something perhaps
you have experienced with the type of problem
that you’re creating. Speak to your friends. Get their feedback. But basically, create a list of
all the different things that can potentially be going wrong. And test for them. One by one, just try to
eliminate and test and see how your product compares,
how your product performs to these potential problems. And make a note of it. Now the second
advice I have for you is that you should perhaps get
a friend to also wear tear. Because if the
product is yours, you might be a little
bit precious about it and not put it through
a rigorous testing. So give one sample, if you
have a spare, to a friend and ask them to
wear test for you. But if you do that, and even
when you’re doing it yourself, my tip number three
and advice would be that if you’re going to
be wear testing it yourself or a friend, that you
create a document, list all the different
items for which you will be testing, and
start documenting it. Perhaps if, after
two days, something happens to the product,
just document it, a little bit like a diary. If you wash it, what happened? How did it look before? Perhaps visually document it
and visually then take pictures. After the washing,
how did it perform? Did something happen? Did it shrink? Did it lose shape, et cetera? So it’s really
important to document this over a period of time
and see what really happens in reality to your product. Because whatever
happens to your product now while you’re testing it,
would happen to your customers. And while it is yours and you
might not mind certain things, people who pay for
your product we’re really mindful of anything
little that happens to that product
that is different or makes it different from the
shape, form, color, size, et cetera that they bought it at. So you really can’t
afford to take the risk to lose the loyalty of these
customers, to disappoint them, and to get them to a
point where they return it or they just discard it,
never think of it again. They’re unhappy about it. And they never come back
to your brand again. Now if you’re a small brand
and you don’t have a budget to work with big testing
houses, as I said before, that is absolutely fine. I’ve given you
quite a few pointers of what you can do yourself. You can also do some Google
research, a little bit more on the product testing for your
product and product category, and find out more about it. But another point
or another advice I might have for you is to
actually Google up some testing houses and go on their
websites, read their blogs. Have a little look for the
type of product and material that you are using,
what kind of test do they recommend
that they’re doing. And educate yourself
on this test. And talk to them after
that to your supplier of the raw material
through your manufacturer. And constantly be
evolving and learning more about the testing
of your product. Some testing houses
also offer tours or offer short courses where
they will educate you more. Or you might even
just pick up the phone and call someone there,
and just have a little chat as if you are planning
to work with them, which you might do in the future. But just have a little chat. Tell them what you’re doing. And just ask them
for their advice as to how to approach the
testing of your product. What are the pitfalls? What are the danger signs? What is it that you
should be looking out for, testing, checking, speaking
to your suppliers about? A lot of these people,
this is their business. They know that even if you’re
starting out, in the future, hopefully, you will
become a bigger brand with a budget for testing. So talking to you, it’s
not a problem for them. They would give you
the basic advice and be helpful so that
you have a good experience and in the future go
back to using them. So I hope this was helpful and
that you will consider and put into practice some kind of
testing before you release your products onto the market. And therefore, you ensure
that your quality is top notch and that your customers
remain loyal to you and refer you to others, not
only because of your design but also because of the
quality of your product. So if you like
this video, like I said before at the
beginning, click and subscribe to our channel. It means a lot to us. If you have any questions,
pop them down in the comments. I read all of them. And I will answer any
questions you may have. And I’ll see you
at the next video. Thank you.

1 thought on “How to Do Product Testing for Your Fashion Brand

  1. Give this video a thumbs if you learned something new! Let me know if you want more tips and tricks videos on how to grow your fashion brand.

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