Forever21 & Topshop are bankrupt: is it the end of “Fast Fashion”? ǀ Justine Leconte


Hi everyone, it’s Justine. This year there
has been a wave of fast fashion brands going bankrupt.
Forever21 in Europe, Topshop in the US… big names that are suddenly in big
trouble. So does it mean that the so-called golden era of fast fashion is
over? What are the options for you as a consumer, as a shopper, wherever in the
world you are? That’s the discussion that I would like to start in today’s video.
And before we do that, let me very quickly define what fast fashion
actually is, to make sure that we’re talking about the same thing because
it’s not a word commonly used everywhere in the world
what is fast fashion in a nutshell fast fashion is a concept created for rich
countries if we’re honest a fast fashion brand will have clothes produced in a
less less rich country then production was so cheap that they can afford to
ship the clothes all the way to Europe for instance where the living standard
is and the costs are higher and then they can sell these clothes in an
expensive store somewhere in London where the rent is expensive the
salespeople are expensive everything is more expensive so the business model
works because the production costs in the first place were insanely low it
works because there are people buying in rich countries and people producing in
less rich countries it’s a system based on inequalities internationally and even
then the margins for the fast fashion brand are really low because the price
tags are kept so low to attract consumers even on a budget so if you’re
a fast fashion brand you will have to sell incredibly high volumes in order to
be profitable at all now if the production costs start to increase for
instance workers in Bangladesh get a law that says that they have to be paid a
living wage (it’s not the case right now, they work for a salary that they cannot
live off of) let’s assume their salary increases (still not a high cost factor
for the brand in the end, and we’ll come to that later) or the shoppers in said
store in London are starting to demand higher quality better ethics sustainable
sourcing as a fast fashion brand you will immediately lose your margin which
is small and you will go bankrupt so it’s a very unstable
system with very little buffer in case something happens and something in the
equation changes that it’s just the summary of how it works
if you want to know more about how fast fashion how the business model really
functions from beginning to end I recommend that you watch this video
which I did previously it’s linked here and down below as well
in there I explain among other things the breakdown of the retail price of a
t-shirt as an example how much the government worker who saws it gets paid
the retailer the transport the brand etc if you new to that topic I have to warn
you it might blow your minds but now back to this video I want to move on to
forever 21 which is the topic in the title and it’s absolutely a hundred
percent a fast fashion label what happened is that forever 21 failed at
its own business model which is quite a thing the American brand forever 21
filed for bankruptcy they are closing about 350 stores worldwide out of 800
approximately they are practically leaving Europe and Asia they are giving
up their their remaining active in North and South America but shrinking big time
so it’s really a setback for brand that once was major they thing is the way
they filed for bankruptcy doesn’t mean that they have to shut down the business
it just means that they are freed of their debts they don’t have to pay the
creditors so the supply chain people the production people the suppliers won’t
get paid and if you know what I stand for and what I talk about generally
speaking on this channel you would know what that makes me feel I’m mad when
things like that happened I think it’s so unfair for the people who are before
before that in the supply chain like they always have the poor cards at the
end of the day forever 21 was once known for trendy fashion and very very low
price tags the problem is trends pass and once
you’ve lost your cool competing on price is not smart because it will never save
you if you’re not cool people don’t want to
shop at your stores anymore so forever21 is victim of the business
model that they contributed to establishing their brand was never
really unique they lost the edge price is irrelevant at the end of the day so
they have to start over does that mean that we’re witnessing the
beginning of the end of the first fashion era unfortunately not quite yet
Primark on the other side of the Atlantic Ocean in Europe is still doing
well Primark is uk-based and currently
leading the market for very very very very cheap clothes directed mostly out
of there a young target group teens young adults dirt-cheap really we’re
talking about in British pounds 10 pounds for a pair jeans 250 for a bra
25 for coats if you think about it for a minute you wonder how they even do it if
you know the price levels in Europe it seems so low that it’s hard to be true
I said cheap but I should say blood cheap instead Primark is one of the
brands that was having clothes produced in the sadly famous Branagh Plaza
building factory in Bangladesh that building collapsed in 2013 killing over
a thousand people and somehow Primark and others got away with it
Primark targets teens and young adults how by relying heavily on the latest
trends there’s another UK former flagship retail brand that’s called
Marks & Spencer where everybody in the UK used to shop they didn’t set enough
on trends things Primark and they lost their relevance because teens and young
adults didn’t want to shop well their parents and grandparents were shopping
so Primark is really trying to stay relevant by going for the very very very
young people and releasing new collections all the time but now teens
and young adults in Europe and everywhere in the world are becoming
more and more environmentally conscious that’s the greatest Wenberg effect and
suddenly they’re starting to research and to question the way the fashion
three works so a strategy question for the future Primark how are you going to
do in three years from now when your exact target group is going to be a lot
more aware and demanding in terms of the clothes they’re buying maybe they will
turn towards more sustainable more ethical brands and you will lose your
relevance as well? Primark is aware of the danger which is why recently they
started the so-called sustainable line which means that they source organic
cotton what they don’t tell you though is that sustainable doesn’t mean ethical
it’s a lot easier and a lot cheaper to source sustainable materials for your
production than to pay the government workers properly and they say nothing
about that it’s completely untransparent actually if you really want to do things
right you need the sustainable sourcing and you need fix in terms of how you do
your production so it’s really just a marketing stunt meant to buy themselves
an image of an ethical brand when really it’s actually one of the dirtiest
players out there let me be really clear about that and also this sustainable
line is just a tiny part of their sort and all the rest of what they sell all
the basics is still sourced and produced the way they used to do it and trust me
it’s not clean their sales keep increasing yes they’re doing fine for
now but it’s artificial growth it’s because they keep opening new stores
overall it seems that the fast fashion business model is starting to feel out
of breath is overheating htm’ has been having difficulties it’s one of the
leaders in the market they launched a new brand which is positioned as a more
ethical sustainable we don’t really know thing Topshop is bankrupt in some parts
of the world as well so it’s really it looks like it like a downward trend for
most players so they’re all looking for solutions if consumers shoppers start to
demand higher quality and higher ethics is the solution than to shift to the
other extreme and go luxury?… Barneys New York is bankrupt as well if forever 21
and Primark are down here in terms of pricing Barneys is is a
it is the the epitome the most luxurious high-end expensive department store
chain in the US I studied in New York so at my school they will always say that
the holy grail for young fashion designers starting out is to get into
Barneys there was a professor who said once in class getting to Barneys is the
highest sign of recognition that you can get from the industry if you get your
clothes to get sold at Barneys together with Vuitton Gucci Chanel etc it means
that you’ve made it in fashion but you know what I looked into it the
conditions to get into stores like Barneys as a designer or ridiculous they
negotiate the prices super hard they have you design special things special
colors variations just for them they put you on a rack there they won’t promote
you so unless you do the heavy lifting no one will even know that you’re being
sold at Barneys and at the end of the season if they haven’t sold everything
they force you by contract to buy your inventory back so 100% of the risk and
of the cash flow problems potentially is on the side of the young designer and I
always thought before I go knock on the doors of big retailers like Barneys I’d
rather sell my clothes directly the fixed cost and the financial risk is a
lot lower for me and the price tag will be a lot lower so my clothes will also
be more affordable for customers for shoppers and this system seems like a
much better option for everyone doesn’t it you would think that barn is selling
high price high and high high things would have huge margins and then also
huge profits because it’s the opposite of what fast fashion is doing and yet
behind that facade of the most luxurious fashion experience they have bankrupt as
well so where is the solution fast fashion brands can’t seem to be able to
last on the long run it looks like the system is overheating but on the other
hand traditional retailers look like they can’t sell enough to survive either
so that’s that so problem somewhere in the equation and
that brings me to a question or I should say an affliction that I get every time
I talk about the topic of fast fashion on this channel Justin you’re saying
that fast fashion is bad but you know not everyone can afford Chanel and
designer brands and I have a problem with that argument because Primark is
five dollars or pounds or euros whatever shannon is mm are you telling me that
you see no option in between because for me the option is clearly in between it
can’t be the price of Primark because that’s not sustainable that’s not
ethical and I think that’s not okay it has to be more expensive than that and
in Western countries we can afford more we did afford more before the fast
fashion labels existed and nobody was going around wearing new clothes you
know what I mean and then it doesn’t have to be as expensive as Chanel there
is a lot of buffer in between and lots of brands that are tackling different
aspects it can be a safer more sustainable sourcing system with
Fairtrade labels it can be local production it can be an ethical
production based in Europe there are plenty of options in between and I think
the option is definitely in between now I’d like to send a question back to you
how much is in between how much are you willing to pay for what more
specifically and regardless of the brand new looking up I’d love to know how much
you would pay let’s say for a cotton t-shirt basic made in China
how much would you pay for a t-shirt in organic cotton made in Europe how much
would you pay for a t-shirt in recycled cotton made in China do you look at the
tag does the origin or the material influence the price that you’re willing
to pay are you willing to pay more for organic for garment workers paid
properly protected by European law for instance are you willing to pay more
because it’s recycled or because it’s a new technology called development and
you know it will be better for the environment and why or why not I will
read all your comments under this video I will try to summarize all the inputs
and the arguments you’re writing down and I will present the results of this
little survey to you in a future video so here really your opinion matters if
you feel like you want to know more about how the fashion industry works
here and down below I have linked two videos the first one is the one that I
mentioned earlier about how the system works and the price breakdown for a
t-shirt and the other one is a video where I explain how you can find out
yourself if a brand is part of the fast fashion system or not because spoiler
forever 21 and Primark are by far not the only ones out there and you have
several fast fashion brands in every country you can think of. Thumbs up if you watched until here! I will see you
very soon in a new video, that’s all from me for today 🙂 Until next time, take care,
bye!

100 thoughts on “Forever21 & Topshop are bankrupt: is it the end of “Fast Fashion”? ǀ Justine Leconte

  1. Hi everyone! Looking forward to your comments on the questions at the end of the video 🙂 Here is the other video mentioned, on how to tell which brands are fast fashion brands: https://youtu.be/mG_6yUtLZ4k

  2. Living in America I am often disappointed with what I see on the rack at fast fashion stores so I end up going to nice second hand stores where the material has been tested, so to say. I can see what is higher quality by how well it has held up on wearing and washing not to mention I pay much less. I have bought a few items online directly from the designer when it comes to unique, specific items I want to have.

  3. I get most of my clothes from secondhand shops and apps. If you want clothes nicer than thrift stores (which really do have nice things, you just have to look hard), then you can go to a consignment shop which tends to have nicer brands that are still less pricey than new. A lot of consignment shops are local businesses (thrift stores less so). I get most of my clothes from a thrift store whose profits help abused women get support they need. I found a dress there that retails $100 but I got it for $7. I found a brand new shirt that retails $50 and I got it for $5 from that charity shop with the tags still on it. For items that need to be new, like underwear, I buy from online stores that are GOTS certified. Pact is a company that makes underwear and basics that are fair trade. I can't afford the middle range of clothing right now, which is why I thrift everything. Hopefully someday I'll make a living wage myself, and be able to do that. A lot of young people in America right now (like myself) aren't paid enough to live on our own, and we can't afford health insurance or food costs. I wish I could live somewhere else where workers are fairly compensated and we can live

  4. Justine! I love your work. I sorely miss boutique fashion. They close down swiftly if they open in my city, Turku, Finland, too much cheap competition. I would rather buy clothes made as locally as possible so European made…T-shirt €40…china €10-20 €20 if organic

  5. Really hope so. The quality of clothes in the UK are trash and not good at all for the environment or our pockets. People think its cheap,but its Marks and expensive!

  6. I live in India. And I will want to share my thoughts on the topic.
    The fast-fashion stores are growing by their number in my country. And they are not inexpensive. The sad part is even though the products are manufactured in my country or my neighbour, they are priced very high.The trendy looks are definitely the choice of the general mass. The products sell on an average INR 1500-4000, which is quite something compared to our traditional clothes. Our options of Western clothes are very very limited. To the young generation, the fast fashion IS the fashion of the time for western garments.
    I “invest” when it comes to my traditional garments like sarees, kurta and many others. Knowing the huge varieties of cloth material that is available in my country I feel proud to own as many I can.
    I admire your video podcasts and listen carefully to everything that you say. I want to learn, to know the fashion and build my taste, craft my style accordingly. Personally I do not like the product quality of the “fast fashion” brands and think they can never last very long.
    Also, to answer your questions, I will not want to invest on cotton from China because the variety in my country is to die for. The thickness of cotton can vary so much depending on the hand-weave and count of threads. I am from Calcutta (Bengal) and we are famous for our hand woven cotton sarees. 🙂

  7. I wouldn’t buy a cotton t-shirt made in china, if it isn’t clear that the ethics aren’t right. Sidenote: There are also sweatshops in Europe so…

    For an organic cotton tee made ethicly in Europe or basicly anywhere, I would pay up to 40€.

    For the recycled cotton on made in China(in sweathops or other poor contitions from a non-transparent company) I wouldn’t like to buy, but maybe 20-30€ max.

    Hope this comment helps:3

  8. It’s obvious what’s happening to these stores…everyone’s shopping online, but slow fashion is expensive. I’m poor but I paid $24 for a sustainable t, and $5 for a regular one, I’d be willing to pay $40-50

  9. Yeah! I look forward to most global producers and large corporations going bankrupt. GO LOCAL is my motto for the future. Not totally, but mostly. Produce for your local area, buy from local producers, police your local environment. There will be internet sales, regional fair sales, and I expect the New Kids coming into this New Earth to have new ideas for viable, fair business models that I haven't thought of.

  10. I researched the Rana plaza collapse Justine mentioned in the video. This is a difficult subject but although Justine means well and it is obvious she has a good heart, but if you researched the building, the architects, construction, and materials used for the building were all from Bangladesh. Primark was only one company out of many other companies employing people in that building. They were not involved or responsible for the building in any way shape or form. Many of these countries need the employment opportunities from Western countries. If you read up on the building collapse you will realize Primark and the other countries had no fault in it's collapse. If these Western companies leave these countries and stop employing them, many of these countries will collapse economically. It's very sad but that's the unfortunate truth. The poorer countries employed are usually not capitalists countries and their laws are different. Western companies can employ people from these countries but they cannot change the country's laws. It is their own people who must request better laws for themselves from their government officials whom they elect or appoint. Everyone in the world has different ideology and preferences in how they run their countries and lives, It is a very difficult subject that needs to be recognized and accepted.

  11. I would pay £30 for a good quality tee shirt, European made whether organic or not. I like clothes that last more than fall apart clothes after few washes. Great video justine!! x

  12. Nowadays world is insane. So many things are available and easy to get. We don't have to dream about something because usually we can order it immediately. In the same time we don't care about things. We throw away clothes still with tags on it. I love to buy clothes in thrift shops. These days clothes bought there are almost new and from the last season.

  13. “Organic” doesn’t mean sustainable. For example Pima Cotton is made in Pima Arizona, where I live, and it is a desert. Cotton requires much water. We are low on water, and have been in a drought for years. The complexity of these issues, as well as the fact that salaries of manufacturing jobs has decreased significantly (American Factory is a great documentary about this), adds to the confusion.

  14. In my country (Serbia) monthly pay is very low – officially lowest minimum ~220€, average worker is not far from that, and grey economy, and inhumanely low social "security" help, plus very high unemployment rates puts many people in situation that fast fashion cheap is luxury.
    We're actually destination for some other industries cheap labor.
    (maybe clothing too, I'm not sure)

    My perspective, how much I'd pay is therefore distorted, but I wish every worker is not only paid living wage, but not exploited at all, ever
    (that's why I'm anti-capitalist, ie communist)

    I'm not anti GM, so not sure I'd pay for organic more – only if that is ethically more reasonable (I wish I knew more, now)

    I personally don't contribute much to this problem, tho.
    For several reasons:
    I'm tall, I rarely find clothes that fit, shopping was never fun (this also makes buying second-hand difficult, unfortunately);
    unemployed/able, chronically ill, lot of bed-rest- I
    hardly ever wear out/destroy clothes;
    I got stuck in unisex fashion, of my youth (early 90ies), w/androgynous body type and I'm buying men's items when possible, or sportswear, both tend to be better quality, even when price isn't much higher (smaller local manufacturers)
    Being… not young 🙂 and remembering our quality production, I know to recognise quality.
    I loved your videos on that subject, those are my favorites (and about inspiration, as I love art part of fashion)
    thank you for teaching younger generations and all the work you're doing for better for the planet and humanity ♥️🌻🌍

  15. Hi Justine! I like your topics very useful and I learned a lot. I am living in China and I bought a lot fast fashion garments and after washing I see the quality difference. Here I found quality better brand as Semir, Meters/bonwe, Baleno, Muji and Uniqlo(if you are not more than 165 sm h)

  16. – I think I could not spend more than 8€ for a shirt that was made in China. Everytime I see a tag with China, Bangladesh or Vietnam on it I know there's a lot of chances that the workers were not paid properly. If the brand did pay them an honorable salary, why would they go all the way to China ?

    – Organic and EU produced is the best option for me. After looking up for more sustainable brands and comparing quality with a few garnments from Primak, for instance, I would try and save up to 40 euros if I know the quality could last me a lifetime. (or even just buy organic fabric and sew it myself)

    – I tend to think that the "it's organic but still made in Asia" policy is a bit hypocrit. The use of recycled materials can be a genuine step forward when it comes to fighting climate change. Altough I feel like some brands just want to surf on the sustainable 'trend' wave and act like they really care when their other produits show that they don't, for example this line of Primark or 'conscious' by h&m. It dépends on the brand but no more than 25€ (some produits made in China can have a really good quality and the midworkers a good living wage) .

  17. I won't mind paying more for my clothes if I see that the quality of the clothes is better or the brand ensures me that it uses more organic materials or has been made or recycled locally. Actually I'd love to hear your recommendations on more sustainable and fairtrade brands. I don't know any at the moment!

  18. To make things worse, prices in Zara and Mango in Ukraine (Eastern Europe) are 20-50 Euros MORE than in the rest of Europe! In such a poor country Zara, Mango, H&M and like are considered to be a middle-market brands (or even luxury for some people).

  19. my biggest issue with ethical/sustainable fashion is that they rarely carry plus sizes and when they do, they're usually way more expensive than "standard" size clothing. For a good quality t-shirt, I think $30-$35 USD is what I would pay.

  20. 1-Whatever production/quality in the end clothes end up in the same garbage. God forbid we hurt consumerism by having the real talk, that most of us already have enough clothes for many years.
    2- The argument of organic cotton is valid, but not enough. Organic does not mean chemical free for farmers, although it is better than nothing.
    3- European produced does not mean more ethical, but less unethical. The idea there isn't inequality here is fake.
    3- I would pay more for clothes produced in recycled/organic/locally produced, but it depends on their quality. How much? I don't know. Again, inequality in Europe is big and I cannot afford what Berliners (pe.) can.
    4- Made in China made does not necessarily mean unethically made or bad quality.
    I hope it helps to answer the questions. I am looking forward to the next video🤗❤

  21. I would definitely pay more for ethically and sustainably produced clothing. I’d also pay more for locally produced, although clothing production in the US is almost non-existent. However, it also needs to be good quality and good fit. I’m a fan of Land’s End pima cotton t-shirts. On sale, they are the sweet spot between price and quality. However, I am unsure of their sustainable/ethical practices. Is there a watchdog group that monitors the fashion industry for this? If you know of one, please post. Also, I’d love to know how companies that produce garments with other natural fabrics like hemp and bamboo fit into this model. They market themselves as a better option, but are they really? Thanks for the informative thought provoking video. My family is trying to live more sustainably and our clothing choices is a big part of that.

  22. I think online shopping is also making the fast fashion market sink; since people are more into online that actually going in stores, but it’s just in one many factors.

  23. When I discovered Justine like a year ago I completely stopped buying fast fashion. I ONLY shop ethical and sustainable, most of my clothes is now from the trift store and some items from ethical brands. Not only am I saving money but condensing what I buy and making sure it has good quality now I have a much better sense of style and direction.

  24. The material defiantly affect my choice, i have not shopped at any fast fashion brand for the past 5 years but I am so sick of the low quality of higher end brands, 3 years ago I bought a VINCE. basic white T-shirt for 100USD in hope of using it for years but after the third time i wore it there was holes all over it! I wish there was some videos listing sime brands that are sustainable, ethical and actuallu have good quality that u can wear them for more than 1 season and at the same time does not break the bank.

  25. I stopped buying “new” clothes around 2 years ago, I go for used and only when absolutely necessary, I think the best solution is just trying to consume less, be more conscious about where your clothes are made and the materials that are used. I would pay up to $30 for a cotton shirt made in the US, in general I try to stay away from “made in China” labels

  26. I also think that since the 90' is THE trend people are willing to go thrift shopping because this is where the good stuff is, now what about in 3 years though ?

  27. 1. I will pay for the quality of material, workmanship, and the country of origin is not part of my selection criteria – it is very bias to choose based on country of origin
    2. I do not buy fast fashion -never shop at Topshop nor Forever 21… truly hate it when I spend lots of time selecting my ‘ideal’ clothing item and realised that it last me one to two wears… in such cases, even 5 bucks is too expensive for me
    3. I still cannot reconcile sustainable production and price of goods and services, and economic growth… these are inherently conflicting interests…
    4. Production methods behind both fast fashion and high end fashion (… as I just watched a documentary regarding tanneries for branded goods in Italy are shady too) are not transparent in their sourcing practice… just too confused these days on who to trust

  28. I totally support the idea of shopping in a conscious way and a sustainable way. But as a Chinese, it confuses me and it physically hurts me when people write their comments and simplify this topic as the argument between 'made in Europe' or 'made in China'.

    30 years ago, the workers in China are willing to work in an extremely low salary because they are suffering from poverty. They are willing to pay 120% of their efforts, even if they get a 20% improvement in their financial status. This is when the 'made in China' begins. Foreign brands have made most of the profits from outsourcing production in China. People on the western side of the world benefit from paying lower prices of almost everything. What all this leaves for China? 'Made in China' has become synonymous with cheap and poor quality.

    This is where it confuses me because isn't that the brands define and accept the quality standard in the first place? The truth is actually very simple, capital is profit-seeking, we should be more concerned about where the benefits ultimately go. Burberry is made in London, and they burn their clothes for you not to have it for a cheaper price. How does it feel?

    Nowadays, China is not the cheapest labor market anymore. The cycle has never stopped because there will always be somewhere underdeveloped. If you really care about ethical and really care about sustainable, 'made in China' or 'made in the cheaper area' should not be your issue. You should care about the brands, care about how the brands sourcing their materials and what factory the brand outsourcing their production. Reducing the urge of buying clothes from fast fashion, for example, is a good way to go. Although a big ratio of fast fashion is still made in China, you ditch it not because where it is made, but because according to the price it certainly cannot be ethical.

    I hope I made my point.

  29. I am in my mid 30’s and more financially stable so I truly do have more options now.

    But when I was growing up we were very poor. The only shopping we did was from thrift stores and the JC Penny clearance catalog. My parents budget for clothes was less that $50 a year for each kid. I came from a family of 5. We always welcomed hand-me-down from anyone. The issue is that we are all very tall, and grew so quickly. There was not a way to actually find clothes that fit us.

    When I became a mother I was hoping to be able to do better. But when my Husband and I started out we were broke as well. I did cloth diapers with my first baby, and all of her clothes cane from Wal Mart. I did try thrift stores, but once I found something that fit my Daughter I just went back and continued to get that same thing in a bigger size.

    The same with my Son, Walmart (I know was not an ethical place to shop, but I was determined to have my kids feel better about the fit of there clothes than I did growing up.)

    Personally I never had more than a handful of things as a young Mom, 15 items tops. My budget was a max of $20 for anything. There simply was not money fir anything more.

    I am Tall, and have very long arms and legs, it was not until recent years I have been able to afford to invest in quality items fit by body. I am able to spend $60 on a dress and $80 on a coat. But the fit it what I’m in search of. Unfortunately I am not able to focus on ethics as much as I would like. Because I just want to clothes to “fit” well.

    To this day I will still buy a cheap tea shirt from Ross $10 or under. So I can spend the $60 on a dress from Eshatki that fits well.

    I have picked up a few things from fast fashion places from time to time when I get a good fit. I have a pair of wide leg jeans from Forever 21 that I got on clearance for $7. They have been in my closet for 7 years and are a go to item for me.

    I still search thrift stores and find something from time to time. I see so I can alter things. But honestly finding something that fits is my top priority. I don’t have a huge closet, and enjoy a great capsule wardrobe.

  30. What about shopping at a place like TJMaxx (I think TKMaxx in the Uk) or Ross? While they certainly carry fast fashion brands they also carry higher quality brands at half price. I cannot recall if you’ve spoken about this sort of store.

  31. Justine, your videos are great and I love your content. I don't think that changing people's information level will change people's behaviors. It's nice to promote ethically produced fashion and build awareness around sustainability, but my purchases and the purchases of most people are not necessarily driven by rational thought. I do lots of things everyday that I know aren't the perfect choice but i do them because they are 1) the easiest option or 2) I'm responding to an emotional need. The solution to the problems of the world are to change the structures (legal and financial) that make the worst ways of living and producing things the easiest and most rewarding. You are influencing taste, which is an effective way to effect demand and thus the financial incentives, but more needs to be done in the legal sphere to disincentive the exploitation happening in fashion. Could you do a video on the California supply chain management law?

  32. Justine, I agree with your main points: we need quality, sustainability, and ethical production. IMO we also need a lot of consumer training. For instance, your questions – a consumer might interpret the label that the cotton tee is made in China as “not made to last a long time” (consumer bias) and only be willing to pay a fraction for what they would for a European organic cotton brand. The European brand may be doing nothing at all different (other than paying their workers quadruple of what they would pay in China and not polluting as much local bodies of water). There is a hidden element of imperialist messaging in the source of garments, which consumers subscribe too no matter where they themselves are from – a Chinese consumer may be willing to pay 4x for a European made tee rather than a locally produced one. Second, the problem you’re describing is tied in with growth in the fashion industry. Your sentence was telling: “people used to pay more for clothes [before fast fashion] and they didn’t walk around in new clothes all the time.” Sustainability seems interlocked with anti-capitalist pressures on business growth, and no industry yet has been saintly enough to embrace that. In keeping with the idea of consumer training, I like the approach of the US brand, Everlane. They do not put things on sale (no heated price wars or bargaining with consumers), they do small batch-ish production, and most importantly, they show the coat of production at 5 stages. They also state the location of their factories for each individual garment. As a producer and fashion designer, how do you solve the question of business growth vs sustainability and consumers moderating their spending on fashion (I.e. they buy less of higher quality)? Thanks for a fun video!

  33. Cotton t-shirt made in China: 15
    European/Organic:
    25
    China/Recycled: 20
    I'm fully aware that these prices are likely to be on the low end for what they're really worth, but that's what I'd realistically be willing to pay.

    I'm also thinking of this question in other terms: what price do I think would be assigned to these products?
    1. Base price (normal production standards and methods): 15
    2. Sustainable but not ethical: 20
    3. Ethical but not sustainable: 25 (Assuming that it takes more to pay people justly rather than implement sustainable practices – this could easily swap with #2 depending on the actual costs of sustainability)
    4. Ethical and sustainable: 30-35 (But for me to buy this, it would have to be a special design/print/color)
    5. Ethical, sustainable, and European: 40 (And I'd have the same considerations as before)

    Plus, what's 'sustainable?' I did a lot of reading on this in my masters' degree, and the definition can vary really widely based on who you ask and what you're doing. The theory I liked best was Pretty (2008): four pillars of persistence, resilience, autarchy, and benevolence.

  34. I have honestly worn 25 dollar jeans for twelve years. And that is the limit of my budget. The problem with this is the quality at this price point has tanked. But my wages have not increased. I want the producers of my clothing to be paid but I can't afford it. Because of this I live exclusively in hand me downs and second hand clothing.

  35. Paying $10 for a T-Shirt is expensive in many ways; it's doesn't last. It doesn't look good. The consequences are pricey; pollution, instability, bankruptcy. In each countries; you put a good price but decent price and you get local clothes. I buy a lot of Québec designers who produce in Montréal. And yet, many times, it's cheaper than Sandro or Zadig and Voltaire. You buy Hign end clothes on sale or you go Vintage. I've got a lot of luxury designers but in Second Hand. So yes, I prefer to pay 50$, 100$, 200$ for quality.

  36. I can't afford buying ethical clothes at all (i'm a student in Serbia haha), so i thrift. A lot. i find unique pieces,that i can fix if they don't quite fit me. I also sew 🙂

  37. Something that is also a factor is the fact that these stores pay VERY expensive rent in malls, because they are so large they typically take up the largest retail spaces. You can see malls with LOTS of empty large spaces where I live near Vancouver, as these huge department stores collapse. Property prices are sky high in my region, and as a result a lot of malls are dying as they lose retail giants like Sears, Forever 21, Target, etc.

  38. It's the same with IKEA. They uses land and cut trees illegally… And people buy the basic furnitures just for 1 or 2 and then trash time. Companies that are dangerous to ecosistem and human rights are not on my list to buy.

  39. I do not buy fast fashion and avoid buying as much as I can from China and the USA (this includes tech, appliances, accessories, dairy and produce) due to ethical and trade issues. I focus on buying local to support local businesses in my country Canada. I am willing to pay more to do this. In terms of clothing, I buy quality classic garments that will last and take good care of them. I have a beautiful down winter coat that I love and will be wearing for its fifth year – I still get compliments when I wear it! I do buy the occasional thrift item at better thrift boutiques as I find that regular thrift stores seem to be full of fast fashion garments now. I love sewing and have started making items for myself and others now which gives me a lot of enjoyment and satisfaction.

  40. I absolutely agree with everything, the youth is starting to be more conscious about mass production and workers conditions and this really makes me happy…I think the key to start this conversation is to think about the differences between a settled style and trend following. It's important to express yourself through clothing but you can only do that by knowing who you are, and by doing so, decreasing your need to be "trendy" all the time. That movement alone already shifts your consuming habits by buying less clothes, therefor spending a little bit more money with more quality, friendly environment and ethical clothing/means of production, but as social media grows, it's hard to get to know designers or brands that are ethical and sustainable, so we need a solution to bring those brands together with EVERYONE, because the average consumer sometimes doesn't get the time to do the research…so how can we fix that? this is where my train of thought ends and it's something I propose we discuss together, because it's important to promote those brands so that not only people that are interested in ethical fashion can get access to it.

  41. I think anything danish or small boutique quality is good enough for me. Club Monaco is a good example. I refuse to buy anything made in China I don’t think they have earned my trust. Unethical Heathens cutting corners.

  42. Fast fashion chains are having to re-evaluate how they do things because of quick expansion when times were good, as in the case of Forever 21. They had way too many stores but not enough consumers with discretionary spending money, which is what happens when wealth keeps being concentrated at the top. And more and more stores will keep closing regardless of what they sell because people are in debt and have no money. As for Top Shop, never been a fan of their bland but grossly overpriced clothes. Same can be said for other British chains. I bought a French Connection sweater at Winners last week (black and white, cowl necked, very pretty) for $39.99 and the original store tag of $125.00 was still attached. Who would pay that for a regular sweater? We aren't all minted.

  43. I'm from Bolivia, currently living in Romania, those fast fashion brands don't get to my native country and ironically buying clothes is more expensive in Bolivia than in Romania, so I wouldn't mind paying two times the price of what a shirt in a fast fashion brand costs if that means the workers get a living wage

  44. Fast fashion just moved online. People don't go to shops anymore they shop online.

  45. Thanks for the video, this is such an important topic. I love thrifting and I try to buy as much second hand garments as possible. But I must admit, that I can't thrift everything I want: Jeans usually don't fit and T-Shirts from the thrift shop are sometimes really worn down so once or twice a year I buy new ones (that's when I tend to get fast fashion). I still have to find brands that sell better shirts than my usual Target- or Amazon shirt. My goal is to do more research on this topic and your videos really help!

    Now on to your questions:

    For a simple "non-ethical" cotton shirt made in China I would pay about 10 – 12 USD.
    For a shirt made of organic cotton and ethical/sustainable / made in Europe or (in my case) the US, I would pay up to 30 USD.
    For a shirt made of recycled cotton, made in China, I think I would pay up to 18 USD.

  46. I understand that Primark pricing is actually stealing from those more in need by robbing them from their true labour value. But it is also true that in developing countries, more than half of the population lives in poverty and can't afford anything but cheap clothes. Maybe it is part of this underpayment cycle, but also I wonder what the cost elasticity of fashion production is for this mass production, which is necessary to provide with affordable clothing options for the largest part of the world's population. For example, if legislation spikes costs in these developing countries, they may lose foreign investment, and this would lead to unemployment rates to increase, so it would lead to even more poverty, since the domestic market is not large enough to absorb local production, because there is so many poor people…

  47. If I go to a store, I touch the fabric, I check how something is made, and how it fits, and also what the care instructions are. If something will end up costing way more because I have to dry clean it, I am more likely to avoid that purchase. But I don't decide based on where something was made, maybe it is because my country's economy relies so much in manufacture as a source of employment, so I do not have a bias against products that were produced abroad, because for me it means employments being created in countries like my own.

  48. In Ukraine I'll pay for t-shirt from China €7 max, made in Ukraine €10. Recicled cotton? I don't understand such option. Please explaine

  49. very insightful video, also so true we keep buying clothes. which we don't need. If that habit slows down or ceases, that would make a huge difference.

  50. I've started buying second hand as much as possible and if not I choose brands that are both ethical and sustainable, whenever I can. I've found so many branded items that still have tags and have never been worn on places like Depop, at a fraction of the price. Plus, when you shop used items online, it's easier to narrow down exactly what you're looking for. Some of the ethical brands add extra touches to the items like nicer packaging and I've even received a card signed by the person who made the clothes. It feels so much more special than just picking something up at a fast fashion website.

  51. back then , easily some 20 years for me. i used to shop 2 times a year, or only if the occassion demanded me to shop. So i would always end up doing the best kind of shopping. And now i am addicted to shopping. Thanks to your video, I am surely going to slow down on my shopping habit and go for sustainable kinda products and the best ones. Thank you!

  52. Hi Justine, this is a great topic, and very close to my heart. There are so many alternatives to fast fashion, and also, to designers; so many great brands, with fair prices, and amazing quality! I do not buy, cloths or anything else, from any high street brand; this is a very hard and lengthy exercise, I know, and I educated and restrained myself for many years, to build a beautiful and quality wardrobe, pieces that I wear for at least 5,6 years!!! Of course it is possible! I will always pay more for quality, from a sustainable and transparent brand, from a new designer that just starts up and markets their brand transparently. I prefer not to buy, then to get a cheap rag that will disintegrate in my washing machine! for your exercise, I would pay between 25-60 EUR for a good white t-shirt, simple basic, soft to the skin, etc. Kisses from Belgium!

  53. Thank you for your opinion. For me the problem with fast fashion is a cultural matter, in fact that's not the only force that led us to buy more and more, we experience "fast" production in almost every segment. We got pretty much like instinctive hunters looking for the cheaper and trendier objects because we could, we have the money to buy 10 t-shirts for 2,50€. But somehow we lost the perception of everything else, the cost of production, quality of the product, minimum wages, etc… The majority of people wouldn't be able to trade the experience of buying those 10 t-shirts for 2,50€ for just one t-shirt costing 25€ because they are told constantly that they need options in various colors, sizes, shapes… We are addicted to clothes maybe because we think we should be wearing what's in trend, we have fomo, we lost our empathy for workers, we aren't able to recognize designers style anymore.
    Sorry for the rant… I really think my generation needs to get more conscious. Unfortunately, we also need to get better payment checks so we can afford the "luxury" of buying ethical and sustainable products. I am from Portugal and as a young adult is much easier to just buy fast fashion… I am trying to buy only what I really need and making an effort to open the eyes of other people too.

    As for the question you've made:
    Sincerely, today, I would pay
    1,50 – 5€ for a t-shirt made in China
    5 – 10€ made in Europe
    5 – 7€ recycled cotton made in China

  54. Would you call sports brands such as Adidas, Nike, Fila, etc as fast fashion brands? The majority of sportswear in my wardrobe from these brands are made in Bangladesh…

  55. I am willing to pay more for fair wages and sustainably sourced garments, but it is really difficult to find clothes in plus size (I am talking about "real" plus size, not size 44) that suits my taste and is natural fiber. I found some labels with realistic prices that offer my size but they still look mostly old-fashioned, unflattering (straight or very simply structured designs) and use primarily acrylic and polyester. I am not willing to pay 300€ for a blouse made of plastic, even if it is of higher quality. I already pay more, because I buy most of my clothes abroad. When I was a teenager 20 years ago I sew my clothes because I couldn't find anything that I liked – and I wore size 44 back then (fortunately that changed for sizes < US20 / < DE48).

    I absolutely understand that for young, sustainable and ethically producing brands a wide size range is difficult, maybe impossible. To be honest, I don't know how I feel about these priorities. I already lost a lot of weight and I am pretty optimistic that it will become easier for me to find "better made" clothes in future, but I am somehow not willing to play the "exclusivity"-game a la ABERCROMBIE & FITCH and support brands that ignored me and this target group when I was dependant on it. I feel even more insulted when such brands answer on requests for bigger sizes "But we offer our plain white t-shirt in many sizes". If after a few years it is not a priority to serve overweight people as well, how can it be FAIR fashion? Currently, ethics seem to be a privilege for skinny people only.

  56. In your TED Talk you had a calculation how much the price of a 30 or 40$ top would increase if it would be ethically produced… I still think a lot about that, because the increase was a ridiculously low amount in my opinion – under 5$. Company make it sound like the increase would be so high, that the clothes would become unaffordable for people. Well, I think that would not be the case. I will gladly pay more if a brand can guarantee me that the clothes were ethically produced.
    But I have a problem buying clothes. I am plus-sized (European size 52/54) and yes one may argue, that this is not good for my health and I should loose weight anyway, but currently I am not able to do that… so what do now? As 31year old, it is sometimes hard to find clothes, that fit and are at least somewhat modern/stylish. In Germany there are brands like H&M, C&A and other "normal" stores that sell plus sized clothes. Also specialty shops like Ulla Popken or Online Sellers like Sheego that sell plus-sized clothes. Nevertheless their prize tags indicate that they are probably not sourced well and not produced ethically. 
    Do you have recommendations for shops and designers for plus sized women? I do know of some small plus-sized boutiques but finding something stylish/young/modern that fits in these is always quite disheartening, because they usually shop for women 50 years and plus… So finding something nice for younger people is hard and also does not guarantee ethically correct made clothes, right? Is a 50-80€ price tag for a long sleeved top correct? I don't know…
    We have fair-trade, environmental friendly and organic signs on products… How long will it take to get one for ethically well produced things?

  57. I’ve stopping shopping at such stores or now try to do thrift shopping or get free clothes from my local Buy Nothing group. Where people give things for free etc. I suggest folks join one or start one.

  58. I never buy fast fashion. I prefer to buy organic and ethical fashion when I can find it. I do much more vintage and pre-owned shopping as well. And U have reduced the volume of what I buy, I use lists and play more with what I already own. Yes! O would be willing to pay more for an organic cotton t-shirt. Depending on the quality and design I would pay the same prices as a Theory Brnad T-shirt. I recently discovered Everlane. I bought some clothes for my son as a gift and he is very happy with them. Love your channel and your message. You rock!

  59. 20$
    40$
    50$
    Or more if it's good quality.
    I've tried a brand claiming to be fair trade. I was expecting a little better quality but it's the same as fast fashion.
    So I've decided to get some t-shirts made. My husband has some 15 year old t-shirts and they are still in better condition than the ones we bought 6 months ago. I'd pay 70 for that quality.

  60. I would prefer a garment produced locally, here in Pakistan. And definitely pay a bit more for it than a similar piece produced in China

  61. I don't pay more than 5 to 7 euros max on any shirt, because I thrift. I hardly buy anything new, except things like socks, underwear, tights etc.

  62. It's important topic, but it's a bit more complicated. Many people in eastern parts of Europe can't afford to buy sustainable brands. Minimum wage in Poland is 380 € per month. Buying second hand is a good option for ethical shopping.

  63. A Levi's or gstar jeans is about 100€ here in Germany. A jeans in the same style etc is 100€ at armedangels, a sustainable, fair fashion label.
    I recently bought a Tshirt from a sustainable company for 15€, which is totally affordable I'd say, other fair companies with other/more labels have shirts for 20/30€.
    I think the biggest problem is over consuming, especially teens who'd like to follow one trend this season with various clothing items and not just one, and another trend the next season with completely new items. But with those fashion role models e.g. on Instagram with 3 new outfits every day this isn't surprising at all…
    Hopefully , the change you are seeing is there, I have to say I really doubt it. I would be so great and really necessary to help in terms of climate change and human rights in Third world countries.

  64. Justine, what an enlightening video. And kudos for setting an inspiring example for fashion (and other) industry aspirants!

  65. I find that purchasing clothes from fast fashion just ends up being more expensive in the long run. You buy a basic piece, that should work with a lot of pieces in your wardrobe, but end up having to throw it out because it doesn’t last long at all. I’d much rather pay more for better quality and to a brand that is sustainable, ethical and if possible local. I’ve also started getting a lot of my workout clothes from brands like girlfriend collective. (They used recycled plastic to create their fabrics) While it is a lot more expensive for a sports bra and leggings, I know they’ll last me way longer and I love knowing that I can help Mother Earth just a little bit more!

  66. Not only do cheap, trendy clothes clog landfill in my province, even if you wanted to recycle the cotton the cheap fabric blends can't be recycled.

    Also a lot of chemicals devestate communities before the fabric even gets to thr factory. Pressure to grow fast, turn over the cotton crops fast leads to crazy amounts of pesticides. And the synthetic fabrics are produced cheaply with lots of chemicals that end up in the rivers.

    Fast fashion's ethical problems don't start at the factory.

    Such high demand for mountains of clothing forces all levels of production to exploit resources, human & environmental.

  67. I'm sorry but being environmentalist is not the Greta Thunberg effect. The millenials have been conscious way before her. PS: i'm older than a millenial.

  68. Bonjour Justine!
    Je n’achète que pendant les soldes chez Massimo Dutti, Ikks, Pablo….
    J’achète encore quelques basiques chez Zara quand je suis pressée mais la qualité chez eux a aussi beaucoup baissé!
    Je ne suis plus la fast fashion depuis 3ans.
    Maintenant, je recherche la qualité, la durabilité, l’éthique et le local.
    Je suis prête à mettre le prix 20euros pour un t-shirt s’il est produit avec des matériaux solides et que les producteurs ont été rémunérés équitablement.
    Merci pour tes partages. 😘😘😘

  69. Hi Justine, those are some great questions you asked us, your audience, and I am happy to share my opinion. I have already jumped off the fast fashion bandwagon (partly thanks to your great breakdowns of this topic) and I am quite content with having less. I also knit, so a large portion of my clothes is self-made. So having all this as the foundation of my consumption choices, I am more than ready to pay for organic, sustainable and ethical clothes, even though my income is way below the average of where I live (Germany). However, I am sometimes quite suspicious of the prices of more sustainable and ethical brands. I am ready to pay 20-30 Euro for an unspectacular cotton T-Shirt (one colour, basic style). And if it is more than 30 Euro, I already ask myself: OK, so why is this garment worth 30, 40, 50 Euro? Am I paying solely for the brand name? Or is it some exclusive material that is being used? etc. So my advice / tip for fashion designers would be: if you make your prices more transparent and make it comperehnsible for the consumers what constitutes this or that end price, it would motivate (at least) me to buy more expensive garments, because I would have the feeling that I see exactly what I am paying for. The appropriate way to do it could be on a website or as a poster in the store. The info doesn't have to be attached to every single item, unless it is some special collection or smth 🙂

  70. just because something is made in Europe it does not mean it is ethical. People in Romania or Bulgaria for instance are being profited from, the wages are ridiculously low, even though these countries are members of the EU. No matter what law "protects" them.

  71. I would love to see a video on high street brands that are more ethical. You mentioned Marks & Spencer as a counterpoint to Forever 21 and Primark, but are they more ethical really? I'd love to know your recommendations, as smaller designers aren't always easy to purchase from, particularly when you can't go to a store to see the products.

  72. I’m willing to pay more for good quality heavier fabrics with an organic label. If it’s good quality linen, I’ll pay more. I tend to wear my clothes to pieces. I paid 20€ for an organic cotton in a company that has its factories listed on its website, but not the one in Bangladesh that my t-shirt is from. Their fabric quality is good I expect it to wash well, they are a small chain. But. I’ve just asked them to list this factory. Mixed feelings, but the price is fine, a bit cheap even. I’d pay more, especially when they’d have a fair trade like label for making the clothes. I also paid 80€ for a well fitting classic linen T-shirt. That’s much too much (blush), but I really couldn’t find what I wanted elsewhere. (I don’t like shopping online, I forget to return stuff). Also a mixed feeling. The brand is making moves, but not all out, I feel. If it doesn’t hold for 4 years like it’s cotton predecessor also by Filippa K., I won’t repeat the purchase.
    I always check labels, I try to buy natural fabrics, but longevity is most important to me.
    Also I pay more when I know who designed the clothes and they’re made in Europe. Although I’ve also heard bad stories about some EU countries.
    I would be interested in your take on labels, like fair trade. I suspect they are expensive for smaller labels, like your own. But from a customer point of view they seem the best road to trust, just listing the factories isn’t really a guarantee, is it? What do you think?

  73. For me, it´s not about how much I´m willing to pay, it is about how it is sourced… I rather buy local, recycled or even second hand (and I lucky enough that I can afford the "high end" brands). I just want to do no harm to the planet until we come up with a better solution. Thank you for the video Justine. I´m glad to hear that those brands are going down and people seems to be more aware of the situation.

  74. Merci pour cette vidéo !
    En plus, l’argument de Chanel ne tient pas du tout pour moi, car ils ne sont ni éthiques, ni environnement-friendly. Le fait de payer cher ne garantit pas la qualité, l’éthique et le respect de l’environnement.
    Mais plein de jeunes marques se lancent, et font plein d’efforts à des prix abordables : twothirds pour n’en citer qu’une par exemple.

  75. Videos like this make me feel evil, because I don't really care how much the workers get paid. Isn't it the capitalism that a lot of people are praising? I guess I have a poor person mentality, where I have my own problems and have no time and interest to be worried about other poor people

  76. I want to present a list of ways in which I manage to stay dressed decently on a student budget:
    1. Do I really need this new thing? Do I, or someone I know own a piece that could be repared, fixed, or do double-duty?
    2. Try clothing swaps once you decluttered pieces that you do not get enough wear out of
    3. Once you determined that the purchase really represents a necessity: check regularly (this requires a little planning ahead) thrift shops, facebook market place, and local garage sales to find item > this mentality should extend beyond clothes, by doing that you can increase your available income to
    4. Buy from time to time an ethically made piece if you really need it (always good to support good brands) and are sure that it works for you
    5. if you really need something and really cannot afford an ethically made brand, don't beat yourself up, try to buy the best quality and the fewest items possible from a "fast-fashion brand" avoiding the worst players out there (use good on you as a guide).
    If everyone follows these steps we can drastically slow down the clothing turn over 🙂 and stop financing companies that do not care about the well being of the planet and the people on it.

  77. To be honest it is hard to find brands which offer decent prices for good quality. Most brands are very expensive. You cannot find a T shirt for less than €40 and that for a really simple one. I feel like I cannot afford anything 🤷‍♂️ and I stopped shopping at fast fashion stores a long time ago including COS after seeing the H&M documentary and also my taste has changed as I got older. I understand that producing clothes is very expensive and if you want something nice it simply costs more. But maybe the whole system is broken. Because after all there are also more important things to spend money on… I basically stopped buying. Can you guys suggest good decent brands?

  78. The label definitely matters- I would pay more for organic, oeko Tex, recycled, made in Europe or US, for a t shirt starting 35.00 for made in China basic. Up to 70 on the higher end. I really really don’t like plastic in my clothing so that is huge as well.

  79. I would pay up to a $50 for a simple well fitting white tee shirt made out of thick cotton jersey that was ethically produced.
    I have purchased in past European made organic ethical maternity clothing and it was $100 to $150 for a plain dress made out of jersey (which in my book is not great fabric for a dress, but it’s ok for maternity and nursing since it has to stretch).

  80. I wonder if forever 21 only go bancrupt because it had many department stores. Online consumption is increasing though, so it is cheaper to not have a store at all.

  81. I have a question, it’s not really about the brands it’s the fabric. There are people in the comments stating they either thrift (I see no issue with this) or make their own clothes which is where I see a possible issue. The fabric you use to make your own clothing comes from somewhere and people don’t want to pay a lot for the fabric if they have to make the garment and deal the fact that not all the fabric is being used. The question is how to know where textiles come from and if they are ethical sourced?
    What is the good of making your own clothing if the material used to make it is the same as the fast fashion brands? Or other material that is harmful for the environment, like the ones make from petroleum?

  82. A garment made in Europe is something I am willing to pay a lot more for. If the garment is made in China, but in recycled material I don't think I would be willing to pay more than a regular garment from there because I would be afraid that it is just fancy words and for example the working conditions are as bad as normally. But in the way that recycled materal maybe costs more to procude, then I would expect that garment to be more expensive than the normal one. It they were the same price, that would mean they had to cut the costs in another area.
    But this is just theoretically. I mosly by second hand and then price and source is something I think about less and it is more about finding clothes that fit me and that I can se myself wearing for many years to come.

  83. I cannot afford name brands. I also can’t really comfortably afford ethical brands but here’s the thing, I will save up for a pair of everlane jeans even if it’s me saving for 6 months. The problem with people is that they want an entire wardrobe as they walk out of the mall.

  84. C'est une vidéo très courageuse… J'espère que tu ne vas pas t'attirer des soucis !

  85. 6:34 the "Environmentally conscious clothing" will just be another aesthetic as long as these companies are still offering vast quantities of quickly-changing fashion for an extremely cheap price. The three things conscious, hyper abundant and extremely cheap just can not go together. Unless we unlock free energy from another planet or something, it's impossible. If people want ethical clothing, they're gonna have to start paying a lot more for it and buying a lot less of it.

  86. Would examples of "in-between" brands be brands like Guess or Aritzia? The jackets I have from both of those brands cost a few hundred dollars each (the most expensive was a leather jacket that was almost $700 Canadian). The leather jacket I know will last me decades. The others seem like they will last, too. They are all made in China, so I get the sense that workers' standards have gone up there, compared to in Bangladesh, for example, where they are low.

  87. Honestly, my biggest problem in answering your question if that I have no idea what the worth of clothing is anymore

  88. I’m a fan of thrifting and recently started using ThredUp. Curious about your thoughts on how shipping all that product impacts the climate benefits of buying second hand.

  89. Justine, you are absolutely right with your opinion about fast fashion. This is a bloody and non-ethical business. Customers should be aware that it cannot be normal or ok in any way to buy a t-Shirt for 2,50 Euro at Primark. They should know that someone hast to pay for this price. It is a shame that so many clothes from fast fashion retailers are worn only two or three times, because they are so cheap customers even don ´ t wash the items, they prefer to throw them away. Additionally the quality is poor and the shirt- if you wash it – looks like a cleaning rag after washing. Naturally not everybody can afford high fashion, but if everybody reduces his consume and thinks twice before buying a cheap shirt one should be able to pay 20 Euro for an organic and ethic shirt.

  90. A- 5/10 euros depending on the design
    B – 25 euros ( but it should have an original design i like)
    C – 10 euros ( i admit i have no idea about this one)

  91. I pay more but it has to be not ridiculously exceeding the functional value of a product. I got sick of slave labor fashion so started buying $200-295 ethically made shoes (with constant sole repair at $30, lasts, twice a year), functional daily wear high quality clothes. I really like KOTN's prices which at $40-$180 are totally reasonable and very high quality without fuss and muss. A lot of Japanese brands by artisans charging in the low hundreds for durable bags and clothes seem reasonable. But once it gets into the $7,000, $8,000 territory it's not just beyond my reach, I wouldn't pay that much even if I were a billionaire. There is no way a functional bag or a pair of shoes can cost so much; that means you can't use it every day and expose it to rain, smog, dust, mud, and with such little use, the item is close to worthless. Durability means a LOT. I have no use for fragile, and expensive things; if it costs me a lot, it better be tough and last rough daily wear. I'm not paying to have anxiety attacks over whether cloth has ripped or seams have come loose.

  92. Just a side note to my fellow Americans: I used to think products "Made in America" were more ethical than those made in China or Bangladesh because continental Americans are paid more and have better working conditions, but "made in America" on a label could refer to some finishing touches added by Americans on a garment sourced from elsewhere. It could also come from American Samoa or an outlying territory. Please be wary. ❤ I expect to spend somewhere around $20-$30 for an ethically sourced fair trade shirt. Many of my clothing items I hand make or thrift, and I also buy fewer clothes than most of my friends.

  93. My solution is to invest in a very little amount of ethical pieces of clothing from sustainable brands like Dedicated, Armed Angels, Thought, People Tree… and local creators (from Belgium) like Valérie Berckmans, Lorraine Frennet… and besides get a lot of second hand clothes for free or for very little price organising free swaps with friends (the best activity after Marie Kondo-ing your closet!), going to public swaps like Pandri (in Brussels), or thrifting in second hand shops. This system is actually very cheap and sustainable at the same time!

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